THE DRUM INTERVIEWS
Publishers on programmatic: Time Inc, News UK, Shazam, Time Out, The Weather Channel
The Drum speaks to digital advertising chiefs at publishers such as Time Out, News UK and The Weather Channel about the issues they face in the coming months within the sector and the continued problems with ad fraud.
Brand chiefs from B&Q, Shell, GlaxoSmithKline outline what they expect from programmatic trading
Brands including B&Q, Shell, Glaxosmithkline, Pokerstars, Moneysupermarket, and Boehringer Ingelheim have come together to air their views on what the future of programmatic trading should hold. They discuss everything from the current issues around lack of transparency, and other digital issues including viewability and ad fraud, alongside how the industry should move forward, and the future of programmatic TV.